True Pink

2003-40 · Benjamin Moore

True Pink 2003-40 as a flat swatch, not a painted room

Benjamin Moore

True Pink

2003-40

Hex code

#ED7E8E

Light reflectance value (LRV)

35.7Medium, moodier in dim rooms

0 black100 white

Undertone

Strong red, a warm color

Color family: Red
Sold for: Interior

Try it on your walls Get a sample

Benjamin Moore True Pink 2003-40 is a medium red paint color, a strong, saturated color rather than a neutral, with an LRV of 36, a medium depth that absorbs more light than it reflects.

Is True Pink warm or cool? Undertones by the numbers

leans red

Undertone

Strong red

graysaturated

A strong color.

Try True Pink on your own walls

Upload a photo of your room, or the outside of your house, and TryMyHome renders True Pink onto the walls so you can judge it in your light, with your floors and furniture. Your first five renders are free.

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Get a sample before you paint

Use the visualizer to narrow your shortlist, then confirm the finalist on your actual wall. A peel-and-stick sample of True Pink, checked in morning and evening light, is the last step before a gallon.