Blue Allure
771 · Benjamin Moore
Blue Allure 771 as a flat swatch, not a painted room
Benjamin Moore
Blue Allure
771
Noticeable blue, a cool color
- Color family
- Blue
- Sold for
- Interior and exterior
Benjamin Moore Blue Allure 771 is a light blue paint color with a noticeable blue undertone and an LRV of 69, light enough to keep a room bright without reading white.
Source: Benjamin Moore's color data. Undertone labels describe our calculation, not the paint formula or a test in your room. How we assess colors.
Is Blue Allure warm or cool? Undertones by the numbers
leans blue
Undertone
Noticeable blue
A visible lean you see in daylight.
Try Blue Allure on your own walls
Upload a photo of your room, or the outside of your house, and TryMyHome renders Blue Allure onto the walls for an illustrative preview beside your floors and furniture. Confirm the color with a physical sample. Your first 3 renders are free.
Get a sample before you paint
Use the visualizer to narrow your shortlist, then confirm the finalist on your actual wall. A peel-and-stick sample of Blue Allure, checked in morning and evening light, is the last step before a gallon.
- Made with real paint
- Delivered next day
- Peels off clean
4.8 · 1,842 reviews
Coordinating colors for Blue Allure
Colors darker than Blue Allure
Colors similar to Blue Allure
Closest matches for Blue Allure in other brands
These are the closest digital colors in our catalog, not equivalent paint formulas or touch-up substitutes. Compare physical samples in the same finish before choosing. See the comparison method.