Blue Allure

771 · Benjamin Moore

Blue Allure 771 as a flat swatch, not a painted room

Benjamin Moore

Blue Allure

771

Hex code

#C0DFE7

Light reflectance value (LRV)

69.3Light, brightens without washing out

0 black100 white

Undertone

Noticeable blue, a cool color

Color family: Blue
Sold for: Interior and exterior

Try it on your walls Get a sample

Benjamin Moore Blue Allure 771 is a light blue paint color with a noticeable blue undertone and an LRV of 69, light enough to keep a room bright without reading white.

Is Blue Allure warm or cool? Undertones by the numbers

leans blue

Undertone

Noticeable blue

graysaturated

A visible lean you see in daylight.

Try Blue Allure on your own walls

Upload a photo of your room, or the outside of your house, and TryMyHome renders Blue Allure onto the walls so you can judge it in your light, with your floors and furniture. Your first five renders are free.

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Get a sample before you paint

Use the visualizer to narrow your shortlist, then confirm the finalist on your actual wall. A peel-and-stick sample of Blue Allure, checked in morning and evening light, is the last step before a gallon.