Preference Red
No. 297 · Farrow & Ball
Preference Red No. 297 as a flat swatch, not a painted room
Farrow & Ball
Preference Red
No. 297
Clear red, a warm color
- Color family
- Red
- Sold for
- Interior and exterior
Farrow & Ball Preference Red No. 297 is a very dark red paint color, a clear color rather than a neutral, with an estimated LRV of 8, close to black on a wall.
Source: Farrow & Ball's color data. LRV is estimated from the published RGB swatch. Undertone labels describe our calculation, not the paint formula or a test in your room. How we assess colors.
Is Preference Red warm or cool? Undertones by the numbers
leans red
Undertone
Clear red
A clear color, not a neutral.
Try Preference Red on your own walls
Upload a photo of your room, or the outside of your house, and TryMyHome renders Preference Red onto the walls for an illustrative preview beside your floors and furniture. Confirm the color with a physical sample. Your first 3 renders are free.
Get a sample before you paint
Use the visualizer to narrow your shortlist, then confirm the finalist on your actual wall. A peel-and-stick sample of Preference Red, checked in morning and evening light, is the last step before a gallon.
- Made with real paint
- Delivered next day
- Peels off clean

Trim, ceiling and coordinating colors for Preference Red
Colors similar to Preference Red
Closest matches for Preference Red in other brands
These are the closest digital colors in our catalog, not equivalent paint formulas or touch-up substitutes. Compare physical samples in the same finish before choosing. See the comparison method.