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Preference Red

No. 297 · Farrow & Ball

Preference Red No. 297 as a flat swatch, not a painted room

Farrow & Ball

Preference Red

No. 297

Hex code
#6F4449
Estimated light reflectance value (LRV)
8Very dark, close to black on a wall
0 black100 white
Undertone

Clear red, a warm color

Color family
Red
Sold for
Interior and exterior

Farrow & Ball Preference Red No. 297 is a very dark red paint color, a clear color rather than a neutral, with an estimated LRV of 8, close to black on a wall.

Source: Farrow & Ball's color data. LRV is estimated from the published RGB swatch. Undertone labels describe our calculation, not the paint formula or a test in your room. How we assess colors.

Is Preference Red warm or cool? Undertones by the numbers

WarmGreenCool

leans red

Undertone

Clear red

graysaturated

A clear color, not a neutral.

Try Preference Red on your own walls

Upload a photo of your room, or the outside of your house, and TryMyHome renders Preference Red onto the walls for an illustrative preview beside your floors and furniture. Confirm the color with a physical sample. Your first 3 renders are free.

Get a sample before you paint

Use the visualizer to narrow your shortlist, then confirm the finalist on your actual wall. A peel-and-stick sample of Preference Red, checked in morning and evening light, is the last step before a gallon.

  • Made with real paint
  • Delivered next day
  • Peels off clean
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Applying two peel-and-stick paint samples to a white wall

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